Our Story at Crossroads Media
Powerful Solutions for Pivotal Moments
Crossroads Media was founded by Brian and Ethan, two college students who grew up around small business – cleaning, construction, food service, and more. They saw the slow months, and what it took to bounce back. With a shared experience and love for digital advertising, social media, and all things digital, Crossroads Media felt right.
Today, the two work side by side to deliver top-tier marketing content and service to clients in every corner of the PNW!
Our
Mission
At Crossroads Media, we value what makes your business unique — the story behind every pixel, every post, every sentence, every video. Stories reveal the "why" behind why your business stands out, and that's more important than ever in today’s digital age. This is why we’re named Crossroads, to meet your customers at their decision point. When someone scrolls and makes an instant connection, they’ll be compelled to take action.
Mission Statement:
We empower small and mid-sized businesses to stand out by delivering authentic, story-driven marketing that generates simple, effective results, all backed by our promise of clear and consistent communication.
Get to know us!
Founder & Marketing Manager
Brian Valencia
Hey! I'm Brian, one of the co-founders of Crossroads Media. I graduated from CWU with a major in Public Relations and Communication. I specialize in connecting your business with the right people and media groups to really push you to the next level. I'm back in my hometown, working around the Tri-Cities. Growing up around small business, my goal is to support the community that raised me— it means so much to me. Let's make your business goals a reality!
Founder & Marketing Manager
Ethan Cook
Howdy! My name is Ethan, the other co-founder here. I graduated from the CWU College of Business, and I specialize in bringing web traffic and organic leads straight to your business. Working day-to-day as a sales assistant at Central Paving LLC, I've seen firsthand how powerful good marketing can be for small-town businesses. I love challenging companies in this area to reach their full potential, and I'd love to help yours do the same!
Core Values
Communication and Professionalism
Open and consistent communication is pivotal; we'll always meet you where you are to guide you through every step of your campaign. Our "no-ghost" promise means you'll never be left wondering with your needs heard and prioritized. We're not just a service provider, we're your dedicated marketing partner.
Data-Driven Deliverables
Investing in marketing shouldn't feel like a gamble. We're here to deliver results you can actually see, with strategies built on solid data and consistent updates. We'll send you regular reports, keeping you in the loop and confident that your investment is making a real difference and helping you reach your goals.
Your Success is Our Priority
We genuinely thrive on seeing our clients succeed and believe your marketing team should be more than just a group of contractors; they should be genuine members of your team, deeply invested in your future. When you entrust Crossroads Media LLC with your valuable resources and time, you're choosing a team that's as passionate about your growth as you are.